This example of the development of the Luisenburg logo very vividly conveys the complex work of the designer. Here the idea was born almost playfully.
I first chose a meaningful, distinctive and stable font as a basis. The “Neutraface Bold” seemed ideal for this. To make the logo look even more compact, I duplicated the lettering as a second line underneath to achieve more height. To make the whole picture more exciting, I moved the individual letters on the Y-axis. I liked this shifting effect very much, so I intensified it even more. I was looking for bridges, for example by two letters lying on top of each other, which could be replaced by a single one. Here it was important not to lose the legibility.